Beginners Guide To Create SEO Content

For writing SEO content, you need to understand what SEO content is. Let us explain it mathematically. Let’s break SEO Content in two parts. One part is SEO and second is Content.

SEO is the abbreviation of Search Engine Optimization. It’s a set of techniques to optimize a website in such a way people can find it easily via search engines such as Google, Bing, Baidu etc.

Content is the information available on internet. It could be in the form of text, images or videos. If we join these two concepts together, SEO Content will be any content created and optimized for attracting more and more search engine traffic to your website.

Types of SEO Content

There are many different types of SEO content. We will discuss some of them in this article.

Articles:

This is the most popular form of content you can find on internet, newspaper or magazine websites. This includes news articles, features pieces or interviews.

Product Pages:

This is the focal point of any ecommerce website. A product page can serve as SEO content if created by a professional and as a landing page for PPC campaign.

Blog Post:

If you want to create content on regular basis, you need to have a blog. Blogs are of flexible nature. They can be used to host articles, lists, videos or any kind of content. They are more engaging and attract more links than any other web page. They play a significant role in building authority of your website.

List:

List is a kind of an article but the content is organized in the form of a list. For instance, “Top 9 Reasons of Mobile Application Crash” or “4 Most Important SEO Trends in 2019”.

Video:

This is the most interactive content on internet. There are fewer videos than text pages on internet. You can rank your video easily than an article or product page. Video is a great way to reach and interact with your audience. You can make a video tutorial about how to use a product or how to avail a service you are offering.

Slideshows:

A slideshow represent your content in such a way that images are more emphasized than text. Its purpose is to engage the reader with the content and make him interact with it.

Info-graphics:

An image can speak a thousand words. Info-graphics are images which contain large quantity of data in the form of text, graph and charts. However, they can’t be read by the search engines as text is embedded in the image. Therefore, you must optimize infograph with appropriate alt text. Similarly, optimize the rest of the page accordingly. These are few of the content types. There can be many more. So, be creative and don’t let anything limit you.

Tips for Content Optimization

Here are few tips to optimize your content.

Keyword Research:

You must do keyword research before you start writing. Focus on keywords which are popular and people are already searching for them. In simple words, write what people want to read.

Keyword Optimization:

You must learn where and how to use keywords in your content. Use primary and their LSI alternatives for maximum searchability.

Organization of Content:

It is very important to organize content in such a way that visitors can find desired information easily.

Promotion of Content:

Share your creation on social media to bring traffic to your website.

Tips for Developing SEO Content Strategy

Creating aimless content and hoping to achieve something is waste of time and energy. You need to stick with methodical SEO content strategy to achieve your goals.

Here are few tips for making a fruitful SEO content strategy.

Goals:

The first thing is to define and determine goals for your website or business. Are you looking to drive sale? Is this lead you want to generate? Or you want to get traffic for your website. Your goals can let you determine what type of content you should create.

Target Your Audience:

You need to find and target your audience. Different analytic tools such as Google Analytics can help you get a better idea about your audience. In addition, different surveys can also educate you about your audience. Therefore, think about what kind of content your audience is interested in.

Editorial Calendar:

Once you know your audience, start making an editorial calendar. It will be a schedule of when and what type of content you will create.

Evaluation:

You must regularly analyze your SEO content. You need to be aware of what is working and what is not. You must measure visitor’s engagement, page views, social shares, conversion rates etc.

Closing Remarks

By now you know the basics of SEO content, how to optimize it and what would be the strategy for creating SEO content. We will bring more details to this in our future blog posts. Therefore, stick with RE2QA blog and keep yourself up to date with SEO industry.

Source: This content is the property of RE2QA which is a tech company based in United States. They provide Website design & development, Mobile Application Development, Sales force CRM Management and Appraisal Review Process and Quality Control.